Friday, September 30, 2016

Promotion Guide For Happy Hour Specials In Bethesda MD

By Jason Collins


As the week unwinds, many people anticipate to spend the better part of the evening eating and drinking after a tiresome day at work. At times, the cafeteria may have a few guests or none at all except the workers during such times. Conducting intense marketing of your Happy Hour Specials in Bethesda MD is a good way to increase the food and beverage sales.

After-hours mostly take place in the evening. Research shows that a fifth of these who visit restaurants to eat and sip cocktails are mostly young people. Hence, such a time means a lot to them. As an entrepreneur, seize this opportunity to do promotion. You will be surprised at just how a good marketing mix may bring you additional revenue.

Utilize the internet. As mentioned above, millennials in Bethesda, MD form the greater majority of clientele during happy hours. The technique with which you layout the eating area matters a lot. Customers look for a mix of uniqueness and a little sophistication to the experience. Offering great deals on social media and the web is a tool of attracting the youth who utilize technology a lot.

Turning silent evenings into a buzzing moment in your catering area means making food and beverages affordable. Virtually half of those who venture out into restaurants in the evening are lured by low prices. Low prices are a motivation to enter into a particular eatery after coming from the office. Before you know it, your cafe or bistro will receive a crowd of guests.

Pay attention to the wants and needs of the guests you serve. The client should receive royal attention. Therefore, carefully studying their needs makes you know what they love to eat and drink. The kind of guests you have should dictate the manner in which you organize the menu. The food list should match their eating habits and lifestyle in order to make their experience memorable.

Offer lucrative deals on collective visits. It is almost impossible to find a guest entering a particular food and beverage service establishment as a single person. A good number of them come in accompanied by their friends from work or relatives. By giving a group discount on an appetizer platter, for instance, you allow them to feel appreciated and welcomed. Such group deals bring in more group visits.

Anyone who knows what evening specials are can concur that the evening is usually a much awaited time. Meeting their high anticipation is challenging. However, planning ahead and training your staff to view this time as an ongoing course is key to make you serve the client better. For instance, if you offer dinner, then discuss with your team on what to offer way before time. Planning makes the service seamless.

To affirm your clientele that your restaurant is the better place to go for happy hour specials, create an opportunity for them to eat and drink during the night. Not everyone is able to partake the experience between four and seven in the evening. As a way of involving them too, create time in the night, from eight and ten oclock for them to enjoy dinner at affordable prices.




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