Saturday, August 30, 2014

Benefits Of Anti Aging Goji Serum

By Mattie MacDonald


People all over the world value youth when it comes to physical beauty. Although grey hairs may signal wisdom in many cultures, beauty is generally reserved for the young. The cosmetic industry was built on the desire of people - mostly women - to look younger longer. Anti aging goji serum is one of the latest products to promise to turn back the clock.

Occasionally a dermatologist may claim that the skin, the protective sheath of the body, will not allow any compound to penetrate deeply enough to effect significant improvement. However, others in the same profession have made fortunes hooking their stars to products designed to keep people looking younger longer. The cosmetic industry knows, too, that even fleeting results will encourage consumers to buy their products.

It seems that the majority of consumers and many skin-care experts do believe that topical products can restore skin to its former glory. You'll find few women who use no type of moisturizer for face and hands. As the body gets older, the production of hormones that regulate repair and replacement of tissue slows down. This hormonal deficiency or imbalance can result in what is called aging. The skin shows the effect of this decline, as well as of sun and environmental pollution, before the rest of the system exhibits symptoms.

The goji berry is one of the Chinese culture's favorite 'fountain of youth' foods. This small red berry grows in the Himalaya Mountains, where many of the world's oldest living humans have been identified. For over four hundred years, Chinese practitioners have recognized the goji as an energy booster and longevity enhancer. Modern research shows that this fruit is very high in nutrients, including antioxidants which fight free radicals.

A serum is a liquid thicker than water but more fluid than a cream. The term was first used for the clear plasma in the bloodstream, which carries the red and white blood cells to all parts of the body, delivers nutrients, and carries off wastes. The term is used by the cosmetic industry to signify a serious weapon in the war to ward off time. Creams and lotions need added ingredients to achieve the desired consistency and preserve freshness, whereas serums can be simpler formulas in which the active ingredients predominate.

There are many goji-berry serums on the market, all of them fairly expensive. It's interesting that many are highly rated by consumers, who feel that their investment in their chosen product has yielded the results they were looking for. The fact is that people do report improvement in their appearance with the use of beauty products.

Many producers rely on actual research to formulate their products and routinely conduct clinical trials at their own expense. Higher-end skin care is more than advertising hype; the most popular brands must deliver the promised results. This is partly because the choice of products is so wide. The industry is a multi-billion dollar one, and there are many manufacturers competing for the consumer dollar.

Check out goji serums online to find products that you would like to try. You may be able to get samples directly from the manufacturer or find products backed by satisfaction guarantees. Read up on the health benefits of the goji fruit and see if you think its claim to fame is justified.




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