There is nothing particularly original about advertising deeply discounted prices during slow hours at bars and pubs. Creating the right kind of atmosphere that attracts your regular customers, and brings in new ones, requires some thoughtful strategies though. Failing to plan strategically could cost you money in the long run instead of creating new revenue streams. You won't stay in business that way. Creating the kind of happy hour Grapevine TX business owners will emulate begins with an understanding of the reasons you're doing this in the first place.
Of course the reason to open your doors for the limited time event is to increase bar sales. In order to do that you have to be prepared to offer buy one, get one free drinks, discount drink prices, and offer drink and meal combos. This should attract new customers and bring in the regulars even more often.
Discounted meals and drinks will do more than increase bar sales. It will increase your revenue because you will be selling more food items. Establishing special cocktail hours is a way to market your brand and increase your customer base.
Just discounting drinks isn't enough. You have to price them right. When you are reducing the price in one area, you naturally have to raise prices in another. If you don't do that, you won't be maximizing your sales. You want to increase the price of the best selling items at the same time you are offering free, or two for one, drinks. There are tables you can use to determine how to set the most effective prices.
You will find that creating a special happy hour menu is worth the extra cost. The menu should include combinations of drinks with food that has high profit margins. Your menu needs to offer items that are only available during these special hours. When you do that customers will be even more apt to frequent your bar during these hours.
You will miss an important audience if you forget to include the non-drinkers in the crowd. They enjoy relaxing with their friends and will appreciate the opportunity to order something of their own. You might discount appetizers in combination with a free mocktail for instance.
It's important to know your audience. You should take care of the regular customers when you are creating your strategies instead of concentrating too much on getting new business. If you please the regulars, new customers will follow. You have to think about who it is that is coming to your pub or bar. It might be corporate types with offices nearby. It could be young adults out on the town and in search of the best partying deals. After you've pinpointed your audience, you can narrow in on things that appeal most to them specifically.
You must teach your servers to upsell. Your servers can make or break your business. Customers ordering combos will often ask the server for advice. This is your chance to move high profit margin food items and add on items for an additional fee. Servers need to know how to make suggestions to customers without seeming to be pushing items on them. This is all part of a good marketing strategy that will increase sales and your bottom line.
Of course the reason to open your doors for the limited time event is to increase bar sales. In order to do that you have to be prepared to offer buy one, get one free drinks, discount drink prices, and offer drink and meal combos. This should attract new customers and bring in the regulars even more often.
Discounted meals and drinks will do more than increase bar sales. It will increase your revenue because you will be selling more food items. Establishing special cocktail hours is a way to market your brand and increase your customer base.
Just discounting drinks isn't enough. You have to price them right. When you are reducing the price in one area, you naturally have to raise prices in another. If you don't do that, you won't be maximizing your sales. You want to increase the price of the best selling items at the same time you are offering free, or two for one, drinks. There are tables you can use to determine how to set the most effective prices.
You will find that creating a special happy hour menu is worth the extra cost. The menu should include combinations of drinks with food that has high profit margins. Your menu needs to offer items that are only available during these special hours. When you do that customers will be even more apt to frequent your bar during these hours.
You will miss an important audience if you forget to include the non-drinkers in the crowd. They enjoy relaxing with their friends and will appreciate the opportunity to order something of their own. You might discount appetizers in combination with a free mocktail for instance.
It's important to know your audience. You should take care of the regular customers when you are creating your strategies instead of concentrating too much on getting new business. If you please the regulars, new customers will follow. You have to think about who it is that is coming to your pub or bar. It might be corporate types with offices nearby. It could be young adults out on the town and in search of the best partying deals. After you've pinpointed your audience, you can narrow in on things that appeal most to them specifically.
You must teach your servers to upsell. Your servers can make or break your business. Customers ordering combos will often ask the server for advice. This is your chance to move high profit margin food items and add on items for an additional fee. Servers need to know how to make suggestions to customers without seeming to be pushing items on them. This is all part of a good marketing strategy that will increase sales and your bottom line.
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