Tuesday, January 13, 2015

Candle Making and Retailing, Easiest Way to Sell Candles, Alternative Routes of Selling Candles

By Stan Alderson


Have you ever thought about selling your candles for profit?

While many of us start making candles as a hobby, the enormous interest in candles has made it eminently possible to earn a nice part time or full time revenue by selling your candles to others. You can sell wholesale, on shipment or set up fund raising programs. The most typical approach is to retail your candles. Here we'll introduce you to retailing in order that you can identify if this method is a good fit for you.

One of the most common tactics most candle makers get started in retailing is to sell their candles at craft shows. One of the advantages of craft shows is that area folk like to buy from local crafters. Hence if you can find enough craft shows in your area to keep you busy, then this may well be an avenue that is successful for you.

Another benefit to craft shows is that people appreciate the quantity of time and effort that goes into hand crafted items. At craft shows, you are presented with an opportunity to sell yourself and explain how your candles are hand poured. This truly separates you from those that simply resell candles that are manufactured by larger corporations, giving you a definite advantage at these events.

Craft shows also give you the additional benefit of gaining exposure and building possibilities for word-of-mouth referrals. You cannot be at a craft show every day, so the harmoniousness you build with your clients will generate income from re-orders and referrals to their friends and family. It is imperative that you have business cards available, as well as ordering and delivery procedures in place for the future orders you'll hopefully receive.

Some of the downsides of craft shows are that they are not always widely available, and when they are they have a tendency to not be similarly distributed across the year. While you may find a surplus of shows at the holidays, it will be harder to find locations to sell your candles in March and July. There may be alternatives, though, such as Farmer's Markets, festivals that sell space to sellers and other similar eventualities.

A reality of craft shows is that they are a lot of work. They're often day long events that need the set up and tear down of a box everytime, and need a series of hours spent on your feet.You are certain to get beat!



Rather than, or as well as, selling at craft shows, many candle makers have taken steps to put up asite. Whether this is a fully functioning website capable of accepting orders or simply an online 'catalog' where current and possible customers can go to see what they would like to order and give you a call, a domain is a good way to produce a candle business.

Another retailing option is selling your candles at home parties. Try booking some parties with your buddies and family. Probabilities are there will be someone there that would also like to book a party. This is a great way to grow your business.

While some candle makers have aspirations of opening their own candle store featuring their hand-crafted products for sale, this is a goal that needs a very serious amount of time and money, and is most often left for extremely experienced and well-established candle makers only.

There are several paths to create a successful candle business, and selling your candles is only one of the many methods it may be practical. Investigate your options and pick which option is the best fit for both you and your final goals.




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