Monday, August 13, 2018

Proper Marketing Strategy Gives Steady Success

By Brenda King


For service industry performance is understood by output of the data supplied. If the output is free or has only few errors, that is judged to be superior quality. Service industry is mostly people oriented. Lots of people work in various sections of a process or department. Quality is a must in business catering, without which it cannot succeed.

Most errors occur due to negligence on the part of employees or staffs. This can be avoided by intercepting more foolproof methods while processing or by inducing automation. There are many financial institutions which has brought automation in their offices. Long before people used to oppose automation as it resulted in job losses. But now people are also aware that it improves overall performance of the process.

Advertisements are mostly found in televisions, radios, newspapers and websites. Advertisements given in televisions cost more. It is charged based on seconds. Also during prime time shows, the charges will be more. If there is no much money to spend on advertisements, promotional events can be conducted which costs very less.

Big farm houses are not allowed near to residential areas and educational institutions. In some countries liquor shops are not allowed near to schools and colleges. Different countries have distinct norms for this. Now big businesses firms have to provide for own parking facility for their customers. This eases parking issues in road.

Radios played a great role in advertising years back, but now the trend is decreasing as less people are turning towards radio. As people depend on different branded newspapers, products need to be advertised in multiple brands to get noticed. This increases cost of advertising in newspapers.

When retailers buy large quantities from wholesalers, products are received at wholesale price which is less when compared to retail price. Same way when wholesalers buy large quantities from producers much discount will be received. These are savings of wholesalers.

When local customers go to market to buy a product, price tag is looked into. The customer compares prices of product of different companies and then go for product which has less price. Middle class people often look for variation in price and higher class people with more income look for quality in the first instance.

Same way when corporate people purchase their raw materials or products required for industry, a quotation need be requested from all potential suppliers. Then price comparison has to be done and only then any purchases has to be made. This could save lots of money for the industry.

At this time, caterer cannot say that their firm focuses only on one class. If so, the contract would be cancelled. Functions organized by commerce heads will have international guests. Keeping big banners in the area also gives easy publicity. So knowledge and experience in international cuisines is also important to perform well in trade.




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