Thursday, May 30, 2013

Tips For Building Sites For Orange County Salons

By Rena Hudson


Orange county salons are often busy places. It is not unusual to find one hairdresser tending to the needs of multiple clients at any given time. At salons that do not employ a receptionist, answering phone calls during business hours can be very difficult. To prevent losing potential clients, many salons invest time and money into building a website.

Provide an overview of the salon on the homepage. The overview should tell the reader a little about the salon such as its location, notable services, its history and how long the salon has been in business. Include the hours of operation as well. Place one or more photos on this page to give readers an idea of the salon environment. Links to social media networks should also be placed on this page.

Make a service menu page. Most visitors will undoubtedly want to know exactly what type of services the beauty salon provides. List each service along with a brief description that defines the service and roughly how long it takes to complete. If the beauty salon provides services other than hairdressing, make a separate page devoted to those services. Try to refrain from listing prices as this may lead to conflicts in the future.

Offer a photo gallery. Photos give readers an idea of the quality of work done by the stylists. Make sure the pictures posted are representative of the work that is done by stylists on staff. Photos also allow readers examples of styles to choose from if they do not already have something in mind.

Highlight the beauty salon staff. Staff profiles should include things like the kind of services individual hairstylists offer and how long they have been working at the beauty salon. Ask all hairstylists for permission before placing their information and photos on the site.

In an effort to avoid fielding calls about employment, place such information on the salon website. List open positions along with their requirements. If possible include a secure online application. If that is not possible, provide a printable one.

Put together a page of frequently asked questions. Provide readers with answers to commonly asked questions like cancellation policy, guarantees of work and pricing. While some answers may be listed on other pages, post them here as well, since after the homepage, this may very well be the most visited page on the site. This page may need to be updated more so than other pages throughout the year.

Have one page that lists contact information. Contact information includes the street address, phone number and email address. Consider providing a map or directions to the hair salon from various points in the county. Even though they were included on the homepage, include links to social media accounts on this page.

The people that run orange county salons have many ways to build websites. One option is to register for free website and build it themselves or ask a salon staffer to build it. More costly options include hiring a professional web designer or buying a professional template.




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