Friday, May 3, 2013

How To Succeed In The World Of Corporate Catering

By Alison Wilcox


The hospitality industry has great potential for income generation. From running hotels, corporate catering services and everything in between. With the right information, it can be very easy for an entrepreneur to make a fortune.

One would be forgiven to think that he or she must have gone to catering school in order to reap from this trade. Far from it. This is a commercial activity like any other which is open to all entrepreneurs so long as they have the required capital for the activity. All one needs to do is to get a team of dedicated and qualified staff from the hospitality industry. These professionals will provide the expertise needed to run the business, while the entrepreneur provides the financial resources.

The first thing that an investor needs to do is to build relationships with a number of different firms or organizations. He or she needs to make them aware of the available service and invite them to try hiring caterers form him or her. Having loyal clients in this line of work is very important, and this can only be achieved by building relationships with them and earning their trust.

The benefit of having loyal clients is two-fold. A loyal client base can only mean that the caterer is assured of repeat business. Whenever the firm s requires catering services, it will not contact any other caterer. The entrepreneur will therefore smile all the way to the bank. Again there is the benefit of getting good reviews from loyal clients who will spread the word about the caterer to others who find themselves in need of the said services. Loyalty can therefore be important in attracting new clients through the already existing ones.

Providing catering services can be a very expensive affair if one is not careful. There is therefore the need for persons in this trade to find ways of reducing expenses thereby increasing their profit levels. One of the most expensive and recurrent costs is that of tents and chairs. Caterers cannot do without the mentioned items. If an investor can afford it, he or she should purchase personal tents and chairs for the business. This will eliminate the need to continuously pay for these items whenever a client needs service.

Another good way of making savings is by having a means of transport. Corporate events are held in a number of different places at different times. This means that the caterers have to have a means of transporting their tools of trade from one venue to another. This can be quite expensive if the transport has to be paid for each and every time. A personal vehicle would do well for a start.

Lastly, the question of hygiene cannot go unmentioned when talking about success with catering. There are no two ways about this. Entrepreneurs have to invest in high standards of hygiene.

Once established, a corporate catering service provider can get rich in no time at all. Persons looking to join this trade should be encouraged. Think about it.




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