The online arts store known as stampin up has been one of the most successful online handcrafts stores that the world has actually ever seen. They are not like other stores in a sense that their business model would show that this is an online business that has a lot of independent distributors all around the world known as demonstrators who would be the ones to give the products to the customers. Now as a part of their service, one of the things that they would often do would be to write some stampin up demonstrator blogs to showcase the brand name of the store.
Now these blogs would actually showcase some of the activities of these demonstrators. Not only would the demonstrators be selling the products of the company but they are also to engage with the creative endeavors of the customers. Basically, they are to establish strong relations with their customers and eventually make their customers their friends by providing extremely good customer service.
Usually, these blogs would usually be about what the demonstrators would do like hosting events or creative activities. Now one of the things that they blog about would be their stamp parties that they would usually help the customers make. For those who do not know, a stamp party is a gathering of creative people who would share creative ideas and use rubber stamps in their crafts and it is hosted by a customer with a demonstrator as an assistant.
These independent distributors would tell about what happened during the little gathering and who the people were. The demonstrators would also showcase in their blog page the finished products of the people who attended the party. It will basically show the public just how fun arts and crafts are with creative stamps.
Now one of the most common types of posts that one would see in the blog pages of demonstrators would actually be steps on how to create a certain thing. An example of that would be a nice hand crafted stamp card wherein one would follow a few steps on how to create it. The steps are usually seen below the picture posted in the page.
Now since this kind of blog post is very engaging to the customers, the customers will not feel like the distributors are trying to sell them something. Engagement will lead to brand loyalty which would lead to more sales for the independent distributors in the end. All it takes is engagement with the brand name and the rest will follow.
There are bloggers who would write about things that happened to them during the day. Of course they would also incorporate some things about the product in the story. This is not a hard sell type of post as it would grab the attention of customers in a subtle way.
Some of them would actually blog about their experience as an independent in order to inspire others. Many of them would share how they first discovered the store and how they joined up and how they worked. From there, they would talk about the things that they learned and why people can actually benefit from also becoming one.
Now these blogs would actually showcase some of the activities of these demonstrators. Not only would the demonstrators be selling the products of the company but they are also to engage with the creative endeavors of the customers. Basically, they are to establish strong relations with their customers and eventually make their customers their friends by providing extremely good customer service.
Usually, these blogs would usually be about what the demonstrators would do like hosting events or creative activities. Now one of the things that they blog about would be their stamp parties that they would usually help the customers make. For those who do not know, a stamp party is a gathering of creative people who would share creative ideas and use rubber stamps in their crafts and it is hosted by a customer with a demonstrator as an assistant.
These independent distributors would tell about what happened during the little gathering and who the people were. The demonstrators would also showcase in their blog page the finished products of the people who attended the party. It will basically show the public just how fun arts and crafts are with creative stamps.
Now one of the most common types of posts that one would see in the blog pages of demonstrators would actually be steps on how to create a certain thing. An example of that would be a nice hand crafted stamp card wherein one would follow a few steps on how to create it. The steps are usually seen below the picture posted in the page.
Now since this kind of blog post is very engaging to the customers, the customers will not feel like the distributors are trying to sell them something. Engagement will lead to brand loyalty which would lead to more sales for the independent distributors in the end. All it takes is engagement with the brand name and the rest will follow.
There are bloggers who would write about things that happened to them during the day. Of course they would also incorporate some things about the product in the story. This is not a hard sell type of post as it would grab the attention of customers in a subtle way.
Some of them would actually blog about their experience as an independent in order to inspire others. Many of them would share how they first discovered the store and how they joined up and how they worked. From there, they would talk about the things that they learned and why people can actually benefit from also becoming one.
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